About Ayman

Ayman Sawaf

Ayman Sawaf is a serial entrepreneur, author, and musician. He has founded a variety of companies in the US, Europe, and the Middle East in the realms of media, commerce, education, and technology. Ayman is married to Rowan Gabrielle, with whom he raised his three children Kareem, Aziz, and Azlan.

In the summer of 2019, after 30 years serving the US market. Ayman has expanded his reach to the Middle East. He and his family have moved their home and HQ to Lebanon and are looking for local partners in the Mena region. 

Business history/Aytopia.org

Ayman Sawaf launched his first company Nouran lighting, during the first oil boom in the Middle East in the late seventies. Beginning with lighting stores in Saudi Arabia and the UAE, he went on to build a global lighting company with retail, wholesale and manufacturing divisions, in addition to providing turnkey lighting solutions for major construction companies.

After leaving the Middle East, Ayman began to turn his attention towards the global stage and three of the core influences on humanity: media, education and business. Disappointed with the negative and shallow impact they seemed to be having in the world, Ayman decided to focus his attention on improving the quality of content within Media and Education and inspiring innovation and collaboration within Business.

At the turn of the millennium, Aytopia (known then as Wholelife Holdings) attracted various partners and investors and entered the quality of life market, funding and founding several companies. Recently, Ayman and his partners launched Aytopia an incubator of education, media, and commerce start-ups, which are currently in beta mode. Ayman is in the process of looking for management and investors/partners for accelerated growth and to expand these projects throughout the Middle East.

Ayman is also an early pioneer in Emotional Literacy, Emotional Intelligence, Sacred Commerce, and New Age Music. 

Emotional Literacy

Ayman first coined the term Emotional Literacy in 1987. In 1989 he created Enchanté Entertainment, known now as Kids EQ, a children’s media company whose mission is to promote emotional literacy at home and in schools.

Ayman sits on the board of Six Seconds, the largest global non-profit organization dedicated to promoting emotional literacy and emotional intelligence. 

Together with Six Seconds and HeartMath, Ayman and Rowan also launched Feel.org with a mission to create a movement of parents teachers and business leaders, to upgrade our children’s education with Emotional Literacy.

Emotional Intelligence

Ayman is also a pioneer in the field of emotional intelligence (EQ). He developed the “Four Cornerstone” model as described in Executive EQ: Emotional Intelligence in Leadership and Organizations (1997), his international best selling book co-authored with Dr Robert Cooper. Executive EQ introduced the concept of emotional intelligence in the business world and also contained the first EQ assessment tool called “The EQ Map.” Ayman is often invited to provide keynote addresses at emotional intelligence conferences throughout the world. 

Sacred Commerce

In 2007, Ayman and his wife Rowan Gabrielle first published Sacred Commerce: The Rise of the Global Citizen.  In 2014 they released the 2nd edition, Sacred Commerce: A Blueprint for a New Humanity, the book explores the history and mystery of commerce, introducing the concepts of the Fourth Bottom Line, Inner Commerce,  Emotional Alchemy, Resonance Causation, Conscious Evolution, and Beauty, Goodness, and Truth —Ayman and Rowan are currently demonstrating and expanding upon the concepts and ideas in Sacred Commerce at SacredCommerce.com, a consulting, training and business incubation platform. 

“Ayman” Music

Ayman is a piano and keyboard player, composer, and producer. He has released twelve albums under his own name Ayman (New Age Music) and his band Happy the Man (rock/dance).


Please reach out to Ayman: ayman @ Sacredcommerce.com

Ayman and his two brothers
Omar and Bashar

Ayman and his 3 son’s Kareem
Aziz and Azlan

Ayman, Rowan, and Azlan

Rowan and Azlan